The importance of site design
In the last decade, we have witnessed the increasing penetration of the digital world into the lives of the general public. There is internet in every home today and this is why many businesses have access to this space. A successful presence in the digital world requires site design. Website design is actually the skill of setting up web pages and is quite specialized. In the not so distant past, the only way to succeed in business was to have glamorous showcases, but today, by designing a site, all services and products can be exposed to the public. The site has created the possibility of 24-hour interaction between the site owner and users, which is very important in selling products. It is also very cost effective to use the site to transfer valuable content, provide services and sell products. A large part of the search is done to buy or obtain information through the Internet, so you can design the site to do marketing or advertising to increase traffic or sales. In general, with a successful presence in the digital world, it is possible to provide all kinds of services, but this presence requires sufficient knowledge and expertise, and to succeed in it, one must be familiar with many principles.
What factors should be considered in site design? Many factors should be considered in site design, the most important of which are mentioned below:
1. SEO optimization
After designing the site, SEO should be optimized. SEO refers to the optimization of the site by which the site ranks in Google searches is improved. To better understand, it can be said that when the search is done by Google, a number of sites are on the first page of the search, these sites have high rankings by Google, so they are visited more. The purpose of site optimization is to improve the site ranking which is affected by many factors including content, keywords, internal links,
External links, titles, etc. SEO optimization It is also possible to improve the site’s ranking through black SEO, but it should be known that this may work in the short term, but over time it will have negative effects for the site. Black SEO means the use of fake techniques that are used to deceive Google algorithms, for example, keywords unrelated to the content and ….. On the other hand, using white SEO, although it may require a lot of time and knowledge, but in the long run will increase site traffic. Finally, it should be said that after designing the site, the first principle of site optimization should be done according to the rules and principles of Google algorithms. Many sites increase their site traffic by using incorrect and invalid keywords (black SEO), so to prevent the development of black SEO and Google’s invalidation, Google algorithms have been defined that as strict observers monitor the performance of sites. Check.
Google Algorithm The number of these algorithms is increasing every day, which should be paid special attention after designing the site. under
Examples of these algorithms are mentioned.
Panda Algorithm: This algorithm is designed to prevent duplication and if the content of a site is duplicated by this algorithm is considered wrong.
> Penguin Algorithm: This algorithm is responsible for checking backlinks.
Hummingbird Algorithm: This algorithm focuses on repetitive keywords.
Pigeon Algorithm: When the content of a site uses frequently used keywords, this algorithm helps to display that site to the user.
Zebra Algorithm: This algorithm is responsible for monitoring sales sites and fights fraudulent sites.
2. The site is responsive
Another thing that should be considered in site design is the responsive site. Responsive site means a site that can be displayed on all screens. With the advancement of technology, smartphones have emerged, which have received the most searches due to their availability. On the Responsive site, the dimensions and resolution are designed in such a way that they are well displayed on tablets, phones and computers. Responsive site is different from mobile site. Mobile
The site is designed for mobile only, but it is responsive to all screens. Other benefits of a responsive site include improved SEO, increased traffic, lower costs, greater popularity, higher availability, and more.
3. Increase the speed of the site with a suitable data center
With the increase in the number of Internet users, many businesses have moved to this place, but this development requires expensive equipment
And he was an expert, which led to the creation of the data center. Datacenters or data centers have made it possible for the general public to set up web servers due to their high speed internet access, powerful servers and experienced workforce. In fact, the task of the data center can be done
Defined maintenance and repair of servers. Every person or company that intends to design a site is obliged to rent a limited space of the data center in order to be able to provide the desired content to the public. Depending on the definition, a data center can operate as a processing center, data storage center, data collection center, or a combination of these General to organizational, business or academic networks), (Campus Private Networks ), (, (WAN Service Providers), (SP Internet Data Centers), (IDC CentersOrganizational data)
, Extranet data centers Intranet is divided. Finally, it can be said that by selecting the appropriate data center You can use a site with high speed